Malouf announced additional product launches for Las Vegas Market through their sister brand, Weekender™. Weekender™ products address the essential opening price point space through high quality products with streamlined packaging. These products are ideal for customers on a budget, add-ons, and promotions.
Mark Thatcher, President of Malouf Home said, “We are always looking for ways to fill gaps in the market. These new items provide more options and solidify our step-up stories in pillows, sheets, and bundles.”
The biggest launch from the brand is a refreshed line-up of sheets. The three options allow for a clearer step up in features and feels and appeals to a wider variety of customers. The entry-level option is a soft Double-Brushed Microfiber Sheet Set, the mid-tier option is a crisp 100% Cotton Sheet Set, and the top-tier option is a Rayon from Bamboo Blend Sheet Set. All sheet sets will be available to order at the end of Q3.
Another new item is the Bamboo Charcoal Pillow with a Reversible Cooling Cover. This memory foam pillow has a bamboo charcoal infusion, plus dual cooling features on one side. It’s available in a regular pillow or a shoulder cutout and is in stock and ready to order.
A new Weekender Deluxe Bedding Bundle will also be previewed at market, along with new packaging for the Essential Bedding Bundle. The packaging helps educate the customer on what’s inside the bundle and looks great on shelves.
Eric Holmstead, who leads product innovation and global sourcing, said the Weekender launches were designed capture features customers are looking for at an opening price point. “We recognize that for a large group of consumers, price will be the main driver for their purchases. These new options help them find an option with the features they want that are within their budget.”
Malouf will showcase these, and many other, new releases in showroom B1350 at Las Vegas Market from July 28 to August 1. To schedule an appointment with a Malouf team member, visit https://bit.ly/3wYH66f. To learn more about the company’s products, contact a sales representative at 800-517-7179 or email [email protected].
