NEWS RELEASE
(April 20, 2026) WACO, TX — Americanstar Mattress, the Texas-based sleep innovation company known for delivering premium comfort with strong retail margins, today announced a significant expansion of its partnership with Mattress King, one of Oklahoma’s leading sleep specialty retailers. Mattress King, which operates six locations statewide, has expanded its Americanstar assortment to 13 SKUs across all stores.
The decision was driven by in-store performance, where Americanstar’s Presidential hybrid collection has been Mattress King’s best-selling mattress collection for four years in a row. Founded on a commitment to quality sleep solutions and a customer-first retail experience, Mattress King has built a strong reputation across Oklahoma as a trusted destination for shoppers seeking expert guidance and curated product assortments. The expansion reflects both the brand’s consumer appeal and a margin structure that supports strong in-store performance.
“Americanstar has proven to be a strong partner for our business,” said Ryan Farris, CEO of Mattress King. “Their products resonate with our customers, and just as importantly, they give our sales team a compelling story that’s easy to tell on the floor. When your top best-sellers all come from one vendor, expanding that relationship isn’t a question—it’s the obvious next step.”
Expanded Assortment Brings Greater Choice to Oklahoma Shoppers
The expanded 13-SKU lineup gives Mattress King shoppers access to Americanstar’s broadest assortment to date, including the S-Class, Cleopatra, First Class, Presidential, Medispa Prestige, Ecoflex, and Capella collections. The new range of constructions and comfort profiles allows Mattress King’s sales team to guide customers across different preferences while maintaining the accessible price points and strong retail margins that define the Americanstar portfolio.
“Mattress King is exactly the kind of retail partner we’re proud to grow with,” said Tony Nguyen, Chief Operating Officer at Americanstar US. “They understand what drives results on the floor, and they’ve built a business around delivering real value to their customers. When performance validates the partnership this clearly, it reinforces our focus on supporting retailers with products that are consistent, reliable, and profitable.”
Growth Momentum Continues Across the U.S.
The Mattress King expansion is the latest milestone in a sustained period of growth for Americanstar in the North American market. Over the past several months, the company has expanded its partnership with Bel Furniture, a Furniture Today Top 100 retailer, more than doubling its in-store presence across Texas; deepened its relationship with Mattress Firm Montana, the state’s largest mattress retailer; and extended its reach into Kansas through a statewide expansion with The Mattress Hub.
Underpinning these retail wins is a significant investment in domestic manufacturing. Americanstar’s 200,000-square-foot Waco, Texas, facility now includes in-house foam production, bringing more than 20 years of global foam-pouring expertise to the U.S. market. This vertical integration enables the company to develop proprietary comfort technologies, such as SilkFoam™, while maintaining manufacturing efficiencies that support strong retail margins.
