Serta Simmons Startles Industry With Tuft & Needle Merger

Serta Simmons Startles Industry With Tuft & Needle Merger

Atlanta-based manufacturing major Serta Simmons Bedding LLC and online disruptor Tuft & Needle have agreed to merge, creating “the No. 1 customer-centric house of brands” in the mattress category, according to a jointly issued Aug. 21 news release. Terms of the deal, which is projected to close at the end of September, were not disclosed. […]

Mattress industry news, compressed: Will it box?

Mattress industry news, compressed: Will it box?

As in, can I get this mattress, foundation, adjustable base or decorative bed into small cartons for easy shipping? BY BARBARA T. NELLES That is the overall theme as I walk through the moderately busy Summer Las Vegas Market visiting mattress and sleep accessories exhibitors. It seems easy-ship has become the mantra of the sleep […]

Mattress Firm And Serta Simmons Bedding Expand Strategic Partnership

Mattress Firm And Serta Simmons Bedding Expand Strategic Partnership

News release written by Mattress Firm Inc. and published, unedited, by BedTimes – Aligns Number One U.S. Mattress Retailer with Number One U.S. Mattress Manufacturer – Mattress Firm and Serta Simmons to Co-invest $100 million in Incremental Advertising – Serta Simmons Has Capacity to Immediately Fulfill Mattress Firm’s Requirements – New Products Will Offer Consumers […]

Simmons Gives More Beautyrest Beds To DeKalb County Fire Department

Simmons Gives More Beautyrest Beds To DeKalb County Fire Department

Simmons, part of Atlanta-based Serta Simmons Bedding LLC, donated 235 Beautyrest beds to the DeKalb County Fire Department as part of its Firehouse Recharge program.  In its fourth year, Firehouse Recharge is the brand’s philanthropic initiative to give metro Atlanta fire stations beds. “With more than 100,000 yearly responses and one of the largest territories in […]

Serta Simmons Bedding Announces Multiyear Investment in U.S. to Meet Increased Demand

News release written by Serta Simmons Bedding LLC and published, unedited, by BedTimes SSB Bolsters Manufacturing and Broadens Advertising to Drive Retail Growth February 13, 2017 04:05 PM Eastern Standard Time ATLANTA–(BUSINESS WIRE)–Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, announced today that, in response to strong […]

Relief Bed International Gives Scott Smalling New Purpose

Relief Bed International Gives Scott Smalling New Purpose

Relief Bed International designed to provide sleep products to consumers—and those in need BY DOROTHY WHITCOMB At 49, Scott Smalling has moved through more chapters in his life than most people do in an entire lifetime. Now the founder of Relief Bed International and managing member of Relief Products LLC, Smalling began his career at […]

Serta Simmons Bedding Names Daren Couture VP Operations

Serta Simmons Bedding Names Daren Couture VP Operations

Atlanta-based Serta Simmons Bedding Co. LLC has named Daren Couture executive vice president of operations. He succeeds Mark Baron, who has retired. In his new role, Couture is responsible for all aspects of operations at SSB’s 39 manufacturing facilities in Canada, Puerto Rico and the United States, as well as the company’s supply chain and […]

Beautyrest Black and Tom Brady Score for Better Sleep

Beautyrest Black and Tom Brady Score for Better Sleep

Atlanta-based Simmons Bedding Co. LLC made a splash this week when it unveiled a new Beautyrest Black campaign featuring winning quarterback Tom Brady with the NFL’s New England Patriots. The partnership with Brady includes a “rich array of content, including but not limited to new television and digital spots created by global communications agency KBS,” […]

News Release: Beautyrest Declares April National Training Month

NEWS RELEASE Beautyrest Declares April Inaugural National Training Month for Bedding Industry (ATLANTA – April 14, 2016) – This April, Beautyrest institutes the bedding industry’s inaugural National Training Month, a campaign aimed at preparing sales associates for the historically busy summer selling season. Throughout the month, Beautyrest will roll out a series of online and […]

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