The Right Fluff: Today’s pillows provide an array of comforts and price points that are sure to please

The Right Fluff: Today’s pillows provide an array of comforts and price points that are sure to please

Today’s pillows are as multifunctional as mattresses, using many of the same materials and constructions to provide support and comfort to sleepers. Pillows offer temperature regulation, allergen protection and more, while newer hybrid constructions combine the benefits of two components, say memory foam paired with feathers and down, for new feels. The advancements allow consumers, […]

Longtime pillow supplier Soft-Tex raises profile

Longtime pillow supplier Soft-Tex raises profile

BY GARY JAMES New products, lines and partnerships increase its visibility as a key player in sleep products While Soft-Tex International has been a major supplier of pillows and other sleep products to big retail chains such as Bed Bath & Beyond and Macy’s for years, the 32-year-old company has kept a relatively low profile […]

Soft-Tex invests in digital marketing to assist retailers

Soft-Tex International, a maker of specialty sleep bedding and accessories, has enhanced its digital marketing tool set and formed a digital marketing team—all to better serve its retailers. The Waterford, New York-based company now deploys Salsify, a platform for product information and digital asset management, as well as Upfluence, which is described as an influencer […]

Soft-Tex producing Restonic accessories

Specialty sleep and sleep accessories supplier Soft-Tex International is now the sole licensee authorized to produce and sell Restonic-branded pillows, mattress toppers, pads, protectors and other bedding accessories. The Restonic brand is the property of Restonic Mattress Corp., a mattress licensing group based in Buffalo, New York. “The Restonic brand has strong name recognition in […]

Soft-Tex growth leads to new hires, recognition on list

A specialty sleep mattress and sleep accessories manufacturer, Soft-Tex International, based in Waterford, New York, has hired three new executives and made several other personnel changes. It also was named to the list of “50 Fastest Growing Companies of 2017” by the Albany Business Review in the basic bedding category, based on three-year revenue growth. Because […]