Stranix Earns New Role at Flex

Stranix Earns New Role at Flex

Following its recent acquisition of luxury bedding brand Marshall Mattress, Toronto-based Flex Bedding Group has named Valerie Stranix general manager. In the newly created position, Stranix is responsible for operations and sales of the Marshall brand, and she serves as an in-country resource for sister luxury brands Aireloom, E.S. Kluft and Vispring. Stranix joined the […]

Kluft Hires Stranix, Promotes Sievers

Kluft Hires Stranix, Promotes Sievers

E.S. Kluft & Co., with headquarters in Rancho Cucamonga, California, has created two new positions to meet sales and training needs. Valerie Stranix is sales and distribution lead for the Kluft, Vispring and Aireloom brands in Canada. Pamela Sievers, who has been with Kluft for nearly a decade, now is director key account development and […]

Sommex inks deal with U.S buying group BrandSource

Sommex inks deal with U.S buying group BrandSource

Toronto-based Sommex Bedding Corp. announced it has partnered with national buying group BrandSource USA for distribution of the Natura and NexGel bed brands. “With a new management team, we are excited to have the Natura and NexGel brands as BrandSource partners,” said E. Michael Allen, BrandSource vice president of home furnishings. “Both Natura and NexGel […]

Sommex founder Ricard buys back Canadian mattress maker

Sommex founder Ricard buys back Canadian mattress maker

Private equity group Bedford Capital has sold Toronto-based mattress maker Rev to Normand Ricard. Forty years ago, Ricard founded the company as Sommex, a manufacturer of the proprietary Sommex mattress brand. After acquiring the Spring Air license for Canada, he renamed the company Spring Air Sommex. Ricard sold his interest in 2001 to Spring Air Partners-North America, […]