Bedgear Performance Bedding teams up with Star Furniture

Bedgear Performance Bedding, with headquarters in Farmingdale, New York, partnered with Houston-based Star Furniture to support runners in the 2018 Chevron Houston Marathon on Jan. 14.

In addition, Bedgear’s Performance Shop-In-Shop retail experience now is available at all nine Star locations in Houston.

“Bedgear attracts today’s new generation of consumers and especially appeals to the life-optimizer, technophiles, and health and wellness enthusiasts, including runners, all of whom are focuses for Star Furniture as we (concentrate) our 2018 efforts on rejuvenating our brand in Houston,” said Joe Perez, director of mattresses for the company. “We’re thrilled to launch our partnership with Bedgear.”