North Brunswick, New Jersey-based Eclipse International has announced more than 100 Eclipse-branded storefronts are slated to open in China over the next three years.
The project is a joint venture between Eclipse and its Chinese licensee Shenzhen Meiting Creation Furnishing Co., headquartered in Shenzhen, China. The rollout plan, beginning this year, includes stores in Beijing, Guangzhou, Nanjing, Shanghai and Shenzhen.
Shenzhen Meiting, an Eclipse licensee since 2003, manufactures and retails a range of home furnishings at 300 company-owned furniture stores in China. It also sells through other distribution channels across the country, according to a news release.
“The Eclipse brand is a pivotal component in our strategic future,” said Baocai Huang, founder and company leader. “We’ve had a long, rewarding partnership with Eclipse and the rollout of Eclipse stores will only make it better.”
Stuart Carlitz, chief executive officer of Eclipse, added: “There is a huge appetite in China for U.S.-branded luxury goods, and our portfolio of brands has been so well-received by consumers there. These retail stores will take our partnership with Shenzhen Meiting to the next level. They are terrific retailers, and we are excited to be expanding our partnership.”
