Purple Mattress Brand Appoints E-commerce Veteran

Joseph Megibow headshot
Joseph Megibow

Purple Innovation Inc., maker and marketer of the Purple mattress and bedding brand and owner of the bed’s patented Hyper-Elastic Polymer technology, has hired Joseph Megibow as chief executive officer. He succeeds Sam Bernards, who left the Alpine, Utah-based company earlier this year.

Megibow is an experienced business technology and e-commerce executive who, most recently, was an independent consultant with Advent International, a global private equity firm that holds a controlling interest in Serta Simmons Bedding LLC. He also was senior vice president and chief digital officer for retailer American Eagle Outfitters Inc., managing a period of tremendous online sales growth from 2012 to 2015. He is credited with building a global omnichannel strategy and infrastructure for the brand. Prior to that, Megibow held senior roles at Expedia Inc., including serving as vice president and general manager of travel site Expedia.com.

“Joe Megibow is a seasoned executive with a proven track record leading digital and retail businesses through periods of significant growth and evolution,” said Terry Pearce, Purple co-founder, chair and interim CEO. “We are thrilled to have someone of Joe’s experience and success join us. The board of directors conducted an exhaustive six-month search, and we are very confident that we found the right person to lead Purple into the future and take Purple to the next level.”

Commenting on his new post, Megibow said: “I am extremely excited to join Purple at such an important time in its development. As the benefits of healthy sleep have become more understood, Purple is well-positioned as a disrupter in the health and wellness industry.”