Malouf Unveils Vertical Display Unit

Malouf Modern Display at WalkerFurniture
Shown here on the sales floor at Walker Furniture, Malouf’s new display unit is constructed to fit over king- and queen-size mattresses or as a stand-alone unit.

Logan, Utah-based sleep accessories supplier Malouf has released a new accessories display that uses vertical space so retailers don’t have to sacrifice mattress spots on the sales floor.

The Malouf Modern Marquee Display is designed to showcase the full assortment of Malouf accessories from sheets and pillows to mattress protectors. Adjustable shelves allow retailers to customize their display and create their own product hierarchy. The flexible display also allows for future product adjustments.

Walker Furniture and Best Mattress based in the Las Vegas area were the first major retail partners to install the display.

“This gorgeous display has become the central hub of the accessories department,” said Mike Landsman, furniture buyer and sales manager for Walker. “Customers can see it from any angle in the showroom. They are asking more questions and engaging more with the products. We have also noticed that people are being drawn to the higher-end items that previously didn’t get a lot of attention. Now we have an environment that supports luxury products and premium prices.”

Best Mattress President David Mizrahi said: “The display really makes a statement in the showroom. Customers are especially drawn to the colorful pillows and are excited to check them out. It’s much easier for our RSAs to attach accessories to mattress sales now. We’re putting these displays in all our locations.”