Customatic Expands Executive Team With 2 Sales VPs

Greg Brent
Greg Brent

Adjustable base supplier Customatic Technologies, headquartered in Natick, Massachusetts, has named two industry veterans to newly created executive roles.

Greg Brent is vice president of sales for the Western United States and is based in Southern California. Scott Denton is vice president of sales for the Eastern United States and is based in the Greater Boston area.

Brent, who has more than 20 years of sales experience, most recently was vice president of sales for the Western region of Leggett & Platt Inc.’s Consumer Products Group. He began his career at Simmons Bedding Co. in 1996.

Scott Denton
Scott Denton

Denton most recently was chief sales officer for iSense Sleep Technologies. He is a 30-year industry veteran and has held executive positions with brands such as Sealy, King Koil, Dormeo and Talalay Global.

Both Brent and Denton report to Chris Henning, president of North America sales.

Commenting on the new positions, Henning said: “Scott and Greg bring extensive knowledge and relationships with key retailers from coast to coast and will serve our entire growing customer base well. We are fortunate to fill these roles with individuals with such excellent reputations and proven track records.”