Upbeat manufacturers display luxury hybrids, lots of latex and charcoal infusions at the autumn furniture show in High Point
The Fall High Point Market, held Oct. 19-23 in High Point, North Carolina, exuded a happy air that paired nicely with mild autumn days.
Several manufacturers had new products on display, and many were glad to reconnect with old customers and meet new.
As many have pointed out, High Point has a different energy than the Las Vegas Market and that’s just fine with vendors. “It’s smaller; it’s so furniture focused,” said Bill Hammer, president of Shifman Mattress Co., with headquarters in Newark, New Jersey. “You get this tight community feel here, and I think that’s something special about High Point. I love being here.”
Both Logan, Utah-based Malouf and Eclipse International in North Brunswick, New Jersey, moved into new spaces and felt positive about the change.
Malouf shifted to the first floor of Market on Green with large windows looking out onto the street. “The windows help draw people in,” said Jeff Holmstead, Malouf district manager. “We’ve seen some people stop and stare. Traffic is good; it seems to be up.”
Eclipse relocated to the fourth floor of the Crown Mark building at 200 E. Green Drive. Even the day before the official market opening, the space was filled with visitors. “This building draws the clientele,” said Matt Connolly, executive vice president of Eclipse. “It’s a plus for us.”
In terms of product, this was the market of luxury. Eclipse updated its sumptuous Velika line, and Paramount’s newest Hypnos model was all about latex. Both the Knoxville, Tennessee-based Mlily USA and the Sleepwell brand in Landover, Maryland, introduced high-end hybrids.
Adjustable bases continued to draw attention in many showrooms, including a new take in the Sleepwell showroom. And charcoal seemed to be the hot additive for everything from mattresses to pillows to protectors.
Take a look at a photo album of finds from this market.
Relocation and Renovation
North Brunswick, New Jersey-based Eclipse International now resides in the Crown Mark building on Green Drive, and the company couldn’t have been happier.
“We’ve got a different audience, and it’s an audience that can really embrace our product,” said Matt Connolly, executive vice president of Eclipse.
One of those products was the modified Velika Great Bed. With 2 pounds of white cashmere, double layers of latex, as well as cotton and wool, this ultra-plush mattress, topper and duvet combination retails for $5,000 and “feels like sleeping on a cloud,” Connolly said.
Other featured lines included the Talalay Bliss Hybrid collection and the Wellness collection. The Talalay Bliss hybrids, which come in four models, ranging from $999 to $1,399, include 8-inch wrapped coils topped by Talalay Bliss latex. The Wellness collection, endorsed by the Congress of Chiropractic State Associations, includes a four-bed lineup featuring wrapped coils with Spinal Zone, a zoned coil technology for proper spinal alignment; cool Sensile Response foam; and copper-infused Talalay latex. Suggested retail price range from $999 to $1,699.
Under the Bed
Kevin Fealy (right), Sleepwell brand manager for Landover, Maryland-based AW Industries Inc., and Ryan King (left), regional sales representative, had a fun way of showing just how much space is available with Sleepwell’s new Adjustable Ready Storage Platforms.
The melamine storage units, which range in price from $999 to $1,499, are fitted with an adjustable base and can be ordered with or without a headboard. One model also has drawers at the foot of the bed. The platforms can be lifted manually or a power option can be added for $200.
In addition to this product, AW Industries, a Serta licensee, brought the Serta iComfort line to High Point, setting it up in a full showroom across the hall in the International Home Furnishings Center.
In other news, Sleepwell introduced the three-model Luxury Hybrid collection. Starting at $899 and topping out at $1,199, the beds include wrapped coils and a variety of foams, as well as microcoils and latex lumbar support in the top models. Several beds were displayed on Sleepwell adjustable bases — Slumbertime ($599), Twilight ($699), Retreat ($899 to $999) and the top-of-the-line Secret Garden ($1,699).
For Latex Lovers
Norfolk, Virginia-based Paramount Sleep added another element of luxury to its handmade Hypnos brand mattresses. The Nature’s Reign Latex bed includes two layers of plush latex, topped with microcoils, cotton, Joma wool and cashmere. The panel bears the brand’s image of the Greek god of sleep Hypnos, for which it’s named, and the white border is embellished with Hs. Hand-tufted wool rosettes complete the look.
The mattress and divan are expected to retail for $6,000. The mattress line was granted a Royal Warrant from Queen Elizabeth II, which is given to products to mark the best of British manufacturing.
Premium bed maker Shifman Mattress Co. upgraded its Quilted collection with a new look and deeper comfort. The Newark, New Jersey-based company changed the aesthetics of the five-bed line, shifting away from damask in the top three models and offering cotton knit covers and tack-and-jump quilting.
The soft white panels, accented with classic beige borders, add to an overall improved look, said Bill Hammer, Shifman president.
The mattress structure is similar to the previous version with foam encased springs, working box spring and two-sided construction. Prices range from $799 to $2,699.
In addition to debuting a spacious new showroom on the first floor of Market on Green, Malouf brought out new products, such as the Carbon Coal Shoulder Cutout pillow held by Jeff Holmstead, district manager for the Logan, Utah-based company. Priced to retail at $149, the pillow is designed to draw heat away and dissipate it, he said.
Malouf also showcased the E255 slim adjustable base, which is part of the Structures frame line. Retailing between $600 and $900, the base includes features such as zero-gravity and anti-snore presets.
Kingsdown, headquartered in Mebane, North Carolina, added two hybrid models to its promotional Prime collection, complete with an eye-catching blue paisley border and swirl-stitched white panel. All mattresses in the line feature wrapped coils and various types of Fitness Foam. The $699 Destan is a 12-inch firm mattress with gel-infused polyester fiber in the quilting.
Sales representative Jay Basinger is seated on the $899 Welliver, a 13-inch Eurotop, which includes a layer of Adaptive Foam in the lumbar area. David Kressler, vice president of sales for the East, is standing to the right.
In the Zone
Mlily USA stepped up its roll-packed bedding with a luxury hybrid mattress, Ego. Priced at $2,999, the bed offers seven zones of wrapped coils designed to eliminate pressure points in the hips and shoulders, said Stephen Chen, president of the Knoxville, Tennessee-based company. The coils are topped with various foams, including Mlily’s AirCell foam and a charcoal memory foam, and finished with a cooling knit cover. The Ego is expected to be the first mattress to be produced at Mlily’s South Carolina factory.
Dorel Home Products, a division of Dorel Industries, partnered with Cosmopolitan magazine to bring a modern, millennial-focused collection to the High Point Market. In connection with the CosmoLiving brand, the Montreal-based company debuted the CosmoLiving Conquer mattress, a 10-inch boxed hybrid, which retails for $550. Wrapped coils are topped with charcoal-infused memory foam to control odors and moisture. The slate blue border contrasts with a subtle zebra stripe in the knit cover.
Protect-A-Bed, acquired by Alburtis, Pennsylvania-based SureFit Home Décor in late 2018, had a lot to show. The Performance collection of mattress protectors, which range from $179 to $199, tap elements such as copper, graphene and charcoal to provide sleep enhancements. The black background on its packaging lends an updated look. Protect-A-Bed also introduced three latex pillows ($50 to $60) — Natural, with a cotton cover; Cooling, with shredded latex; and Butterfly, a low-profile pillow with three chambers than can be folded easily for side sleepers.