Sheex Inc., a sleep accessories and sleepwear supplier based in Marlton, New Jersey, opened its first pop-up store on Friday, Nov. 22, in the King of Prussia Mall in Pennsylvania.
The space offers the entire Sheex Performance Sleep system, including its patented performance sheets, comforters, pillows, duvets and shams, mattress pads, and sleepwear.
“Sheex is most famously known for our patented performance bed sheets, but we offer performance sleep products that encompass the entire sleep experience,” said Susan Walvius, co-founder and co-chief executive officer. Product experience walls, in addition to beds, provide an up-close look at the fit and finish of the products.
Located on the upper level of the mall, the pop-up store has a limited four- to six-month lease with plans for a permanent store at King of Prussia. The company plans to open as many of 50 permanent stores in the next five years.
“All of our Sheex products start with innovative and ridiculously soft fabrics that feel great against your skin,” said Michelle Brooke-Marciniak, also a co-founder and co-CEO. “From sheets to comforters, pillows, sleepwear, even a Sheex mattress, everything we do is designed to perform with your body and keep you cool, dry and comfortable while you sleep. Our unique pop-up store will allow customers a firsthand opportunity to experience these amazing fabrics and design a bedding bundle unique to their sleep personality.”