Mattress manufacturer Kingsdown, headquartered in Mebane, North Carolina, has named fashion industry executive Kevin Spencer to the new role of vice president of marketing and branding.
Most recently, Spencer was creative director for the global apparel brand VF Jeanswear. Previously, he worked for various marketing and textile companies, specializing in brand development, creative-driven initiatives and elevated consumer experiences.
In his new role, Spencer is responsible for developing and implementing strategies to increase brand engagement for the Kingsdown and Zedbed brands in the United States and Canada.
Commenting on the new role, Frank Hood, chief executive officer of Kingsdown, said: “Kevin brings valuable experience from an extensive marketing career focused on textile and apparel marketing, from the fiber level to finished consumer goods. His agency and corporate marketing leadership in the development of creative brand-building initiatives is an important asset as we continue to grow in the global market.”
Spencer said: “Working with an authentic, legacy brand such as Kingsdown is an exciting opportunity, and I’m looking forward to collaborating with this outstanding international team and engaging with customers to create demand in new ways for these premium product groups.”