News release: Verlo Closing Corporate Stores Because of Coronavirus

Verlo Mattress  logo

MILWAUKEE – March 16, 2020 – Verlo Mattress will close its five corporate-owned stores beginning Tuesday, March 17 until further notice because of the coronavirus (COVID-19) pandemic. In addition to its corporate- owned stores, staff of Verlo’s corporate office in Milwaukee’s historic Third Ward will be working from home when practical.

“As a family-owned, local business, Verlo Mattress is doing what can to protect our employees and guests in order to help slow or prevent the spread of the coronavirus,” said Dirk Stallmann, Verlo’s executive vice president. “We hope to resume normal business operations as soon as possible.”

The Milwaukee-based company’s corporate -owned stores are all in Wisconsin. They are located at:

  • 6501 W. Layton Ave. in Greenfield
  • 2089 Wisconsin Ave. in Grafton
  • 2510 S. Green Bay Rd. in Racine
  • 11100 W. Burleigh St. in Wauwatosa
  • 3303 Rib Mountain Dr. in Wausau.

Other Verlo Mattress locations will remain open for business at the discretion of the franchise owners.

Stallmann noted that Verlo recently updated its website, so guests can purchase any of Verlo’s entire collection of mattresses with multiple options for every model. Every mattress is custom-built for the guest’s needs.

“The website has a ‘live chat’ feature available weekdays from 8 a.m. to 5 p.m. Central Time,” added Stallmann. “Providing tremendous value and personalized attention have been hallmarks of our company for more than 60 years. We can provide the correct sleep solution you are seeking at a direct-to-consumer price because we manufacture our mattresses to each guests’ needs and deliver them to their homes.”

Guests also can call Verlo’s national service line at (800) 224-8375 with questions or to purchase a mattress. The line will be staffed from 8.a.m. to 5 p.m. Central Time.

About Verlo Mattress

Founded in 1958 by two men who named the company for their wives (Verna and Lois), Verlo Mattress has 21 locations in Wisconsin and 13 more in Colorado, Georgia, Illinois, Iowa, and Missouri. Verlo is passionate about helping people find the right sleep products – at the best prices – because so much depends on a good night’s rest. Verlo mattresses are built in local Verlo factories, sold at consumer-direct prices and serviced locally with a Lifetime Comfort Guarantee. For more information, visit For franchise opportunities, contact [email protected] or 414-312-5036..


News release written by Verlo Mattress and published unedited by BedTimes

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