NORTH BRUNSWICK, N.J. – In a move designed to offer dealers a wide array of tools to compete and protect against cross-shopping, leading mattress manufacturer Eclipse International is bolstering its private label program to include products across its entire product library that offers unique proprietary, patented features.
“In today’s competitive market, retailers are increasingly turning to Eclipse to produce their own branded lines that distinguish themselves from those brands that are on every corner or a click away,” said Stuart Carlitz, president and chief executive officer of Eclipse International. “Our private label programs offer our partners a range of products that give them a real competitive edge with exclusivity in their marketplace.”
Retailers who floor an Eclipse private label lineup receive exclusivity, and the company’s sales and merchandising teams work closely with dealers to design mattresses and point-of-sale materials with specific features and benefits that resonate with consumers, including the company’s signature patented designs. Eclipse offers a well-merchandised lineup featuring its patented lumbar zone quilting and spinal reinforced spring system that gives retailers a strong, competitive advantage.
“Our private label program offers dealers quality standards, inspections and standard operating procedures that all of our licensed factories follow using the exact same materials for a consistent product,” Carlitz said, adding that the company’s full selection of designed beds from the company’s wide portfolio of brands – from Eclipse and Eastman House to Chittenden & Eastman, Velika and Pure Talalay Bliss – offers dealers an extensive diversity of brands.
The popularity of the Eclipse private label program is exemplified by a number of Top 100 brick-and-mortar furniture and bedding retailers, including Ethan Allen, Haynes Furniture, Farmers Furniture and the premier luxury internet mattress brand Saatva, featuring white-glove delivery.
“We choose our private label partners carefully, and we make certain our regular dealers have unique products that are differentiated from the exclusive, private label programs,” Carlitz said. “This limited distribution system protects all aspects of our dealer base. It is a well-thought out business plan that has brought and continues to bring us significant growth.
“Our team works closely with our partners to develop the right programs that meet the needs of their consumer base,” he added. “Our programs give retailers the ability to stand out in their marketplace with an outstanding line of exclusive mattresses.”
North Brunswick, New Jersey-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under seven brands – Eclipse, Eastman House, Ernest Hemingway, Chittenden & Eastman, Pure Talalay Bliss, Velika and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 77 licensees worldwide. For additional information, visit www.EclipseMattress.com.