BUFFALO, NEW YORK — In 2018, Restonic® entered a licensing partnership with Biltmore®, developing various lines of mattresses under the Biltmore brand (Biltmore, Biltmore Reserve and Biltmore Luxury). Restonic is pleased to announce the continuation of that partnership into 2021 and beyond.
Biltmore is a lifestyle brand with a history that encompasses furniture, lighting, accessories, area rugs and wall décor – a strong performer on retail floors. The Biltmore mattress collections by Restonic draw design elements from the 250-room Vanderbilt chateau in Asheville, North Carolina, which opened on Christmas Eve 1895. Celebrating the legacy of gracious hospitality created by George and Edith Vanderbilt – and the importance of a good night’s sleep – the mattresses have been positively received by retailers throughout the United States.
“Restonic is our ideal partner – the brand, the quality of the products and, of course, the people,” said Donnette Miller, Director of Licensing, Biltmore Licensed Products. “With a strong focus on excellent customer service and satisfaction, our business goals and history of reputable service align on all levels. It was very important to Mr. Vanderbilt to extend comfort and hospitality to his guests and our partnership with Restonic has allowed us to do that with consumers across the country.”
Since launch, the mattresses have reflected Biltmore’s commitment to timeless, classic and sophisticated designs with the cutting edge technology today’s consumers demand. Biltmore’s audience mirror Restonic’s demographic targets, consumers between the ages of 35 and 65 who invest in quality and lasting products and appreciate storied experiences.
“We are honored to continue our partnership with Biltmore and bring Vanderbilt quality and comfort into people’s homes in the form of an exceptional night’s sleep,” said Ron Passaglia, President of Restonic. “Julia Rosien, our VP of Brand and Digital Marketing has created a digital, storied relationship between the two brands, affording retailers a strong, sustainable path to success in retail sales. It’s especially rewarding to work with a partner that understands the importance of heritage as well as the ever-changing dynamics of today’s consumer.”
Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and more attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle Eastand South Africa.
Biltmore is a highly recognized brand in licensed products, drawing on the historical treasures and inspiration found in George Vanderbilt’s Biltmore House and gardens, located in Asheville, North Carolina. Consumers are able to experience both the classic designs found in the grand collection of art and furnishings of America’s Largest Home®, and the relaxed enjoyment of fine country living. Biltmore partners with industry leading companies in home furnishing, bedding and bath, and gourmet and entertaining.