Passanisi Joins Idle Group

Idle Sleep Group Hires Vincent Passanisi as Head of Retail Sales for North America

SAN FRANCISCO, CA (January 5, 2021) – Idle Group is excited to announce the hiring of Vincent Passanisi as Head of Retail Sales for North America. Passanisi comes to Idle Group with over 20 years’ experience at some of the most notable mattress and furniture companies in the industry, most recently serving as Vice President of Sales for Boyd Sleep. Passanisi’s wholesale mattress career began in 2002, with Sealy Mattress Company. It has since grown to include tenures at Ashley Furniture Industries (Ashley Sleep), Protect a Bed (Rem-Fit), Resident Home (Nectar, DreamCloud), and Boyd Sleep.

As Head of Retail Sales for North America, Passanisi’s focus will be on developing a team to launch brick and mortar retail partnerships throughout North America for the Idle Group brand portfolio including Idle Sleep, Haven, Eden, Mend, Country Living, and more.

“After a year of rapid growth, Idle Group could not be happier to welcome Vincent Passanini to the leadership team,” said Idle Group Founder and CEO, Craig Schmeizer. “Vincent’s outstanding career experience and insights will certainly help us to take Idle Group to even greater heights in 2021, as we expand beyond direct-to-consumer sales to grow our retail partnerships.”


Idle Group, based in San Francisco and including Idle Group Asia, is committed to delivering top-quality sleep and furnishing solutions to meet a wide variety of customer needs.  Idle Group acquires and develops bedding and home furnishing category businesses in the U.S, Europe, and Asia that can be grown leveraging Idle’s category experience, infrastructure, capital, and distribution. The portfolio of Idle brands provides a wide selection of premium technology and comfort. Idle believes in providing the best quality at the best value, with unsurpassed confidence to our customer, including an 18-month Comfort Guarantee and never-ending warranty. To learn more about Idle Group, please visit or for partnership opportunities.


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