Customatic Technologies Promotes Luciano

Sheila Luciano

NATICK, Mass. (Feb. 19, 2021) — Customatic Technologies has promoted Sheila Luciano to Vice President of Business Development.  Luciano joined Customatic Technologies in 2015.  In this new position, she will lead the company’s mission in development of marketing initiatives, brand awareness, and growth  opportunities through customer interface, new sourcing relationships, & distribution channels.   

A 10 year plus veteran of the bedding industry, Luciano held a prominent role with Sleepy’s as the assistant accessories buyer & growth of the online direct to consumer sector of the website. She then joined a sleep accessory supplier where her daily tasks focused on product development on the wholesale side of the sleep accessories sector. 

“Sheila brings a wealth of knowledge & experience on both the retail & manufacturing sides of the business.  It’s these strengths that make her an important member of our executive team and asset to our growth strategy,” said Customatic Technologies President, Phil Sherman.

About Customatic: 

Customatic Technologies is the foremost pioneer of the sleep products industry and is best known for its expertise and cutting-edge innovations in adjustable bed bases and specialty sleep products. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products internationally through strong partnerships with top-name mattress manufacturers, leading distributors and major specialty sleep retailers. Customatic Technologies is headquartered in Natick, Massachusetts, and operates in more than 750,000 square feet of manufacturing facilities in Taiwan. For more information, visit


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