Americanstar U.S. Adds Retailer, Launches Lines

Houston-based Americanstar U.S., part of Vietnam’s Americanstar Group, has inked a distribution deal with Mattress Firm Montana, and launched new mattress collections. 

The Mattress Firm licensee operates six sleep shops in Montana and beginning in June will offer five Americanstar U.S. collections. Available in a variety of constructions, the beds range in price from $199 to $1,799 in queen sizes. 

The four new Americanstar U.S. collections launched this year include Bluesky, Capella, Primerest and Sweet. They contain a range of comfort and cooling features, from pocket springs to gel memory foam and are priced from $599 to $999, in queen sizes. 

“Our production capabilities allow Americanstar U.S. to make premium products like the new Primerest and Bluesky mattresses and offer them to our retail partners and their customers at significant values, often hundreds of dollars less that competitive products with the same technologies,” said Tony Nguyen, chief operating officer. 

Americanstar U.S. said it now operates three distribution and manufacturing facilities located in Dallas, Houston, and Los Angeles, where it produces mattresses under the Americanstar U.S. brand. It offers nationwide shipping and compression packaging. 

The privately held Americanstar Group was founded in 1996 and includes LMG World Co. Ltd. and Hava’s Mattress Co. Ltd., operating in Southeast Asia. It holds licenses for a number of U.S. mattress brands there, including Brentwood Home,  E.S. Kluft & Co./Aireloom, Spring Air International, Therapedic and others. According to previous news reports, the company is among the largest manufacturers, distributors, retailers and exporters of bedding in Vietnam, and operates a 1 million square foot production site in Ho Chi Minh City. 

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