Kingsdown Creates Hospitality Division, Led by Former Simmons Executive

Vince Nicholson
Vince Nicholson

Kingsdown Inc. has launched a new hospitality division and has tapped industry veteran Vince Nicholson to lead the effort.

Nicholson joins Kingsdown after 23 years at Simmons Bedding Company where he oversaw four business channels, and aligned sales, marketing and product strategy following its merger into Serta Simmons.

“We see great opportunity in hospitality, which is primed for growth as people return to travel for both business and leisure,” said Frank Hood, president and CEO of Kingsdown. “Occupancy rates have climbed close to pre-pandemic levels, and many in the industry need to now refresh their properties following two years of suppressed purchasing.”

Among his initial moves, Nicholson is working to launch a new hospitality website targeted, and to increase the trade show calendar to include industry-leading events like the HD Expo Show and BD│NY, among others.

“I’m very excited about my new role and the opportunity to promote the Kingsdown brand,” Nicholson said. “Their entry into the category could not have come at a better time. Hospitality is returning to pre-pandemic levels; hotels and their buyers need an alternative national brand like Kingsdown.”

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