Serta Simmons Bedding Digitally Transforms Supply Chain Planning

Supply Chain management

Serta Simmons Bedding has partnered with Blue Yonder to digitally transform its supply chain planning capabilities. SSB is implementing Blue Yonder’s SaaS-based Integrated Demand and Supply Planning solution, part of Luminate Planning, into its existing Advanced Planning System to improve manufacturing efficiency and meet ongoing customer demand.

“At Serta Simmons Bedding, we are focused on helping people sleep better so that they can live healthier lives, and we are continuing to enhance our supply chain capabilities to ensure we deliver on that promise,” said Bhavani Subramanian, chief supply chain officer, Serta Simmons Bedding, headquartered in Doraville, Georgia.

“The implementation of Blue Yonder’s solution is the latest step in our effort to further build a high-performing and resilient supply chain so that we can continue providing excellent, on-time in full service to our retail partners and, ultimately, sleepers,” he said.

Blue Yonder’s Integrated Demand and Supply Planning solution will enable SSB to better understand changing demand patterns and support advanced planning of raw materials. Leveraging artificial intelligence and machine learning prescriptive recommendations, the solution offers a holistic and connected view of the supply chain planning process supporting the company’s forecast accuracy and inventory management efforts, according to company officials.

“We developed the Blue Yonder solution to help companies optimize their planning capabilities and improve manufacturing efficiencies,” said Terry Turner, president – manufacturing, Blue Yonder. “We are excited to team up with Serta Simmons Bedding to enhance their supply chain and support their efforts to deliver industry-leading sleep solutions to both retailers and consumers.”

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