BIA Launching Aggressively Priced Roll-pack, Tufted Split Heads With Cooling Tech

NEWS RELEASE | 2025 WINTER LAS VEGAS MARKET

BIA Introducing Three-Model Eclipse Ice collection of split-head tufted beds incorporating cooling technologies at the Winter Las Vegas Market.
BIA Introducing Three-Model Eclipse Ice collection of split-head tufted beds incorporating cooling technologies at the Winter Las Vegas Market.

North Brunswick, New Jersey-based mattress manufacturer and licensing group Bedding Industries of America will introduce a three-model Eclipse Ice collection of tufted beds with a luxurious look, choice of cooling technologies and aggressive price points in Space B-1118 at the Winter Las Vegas Market. 

According to a news release, the three models of roll-pack-capable beds are available as hand-tufted split-heads, stepping up through cool, cooler, and coolest choices of cooling fabrics and construction technologies. The lineup starts at $1,999 for the 14-inch I-Class, featuring 792 pocketed coils in a foam-encased construction combined with naturally antibacterial copper-infused gel memory foam. The 15-inch C-Class (suggested retail $2,499) adds nano coils for additional airflow and is available in firm and pillowtop, while the 15-inch E-Class (suggested retail $2,999) adds latex, a breathable, natural heat conductor and is available in firm, plush and pillowtop. The collection also features BIA’s signature Spinal Zone technology throughout, which is clinically proven to reduce back pain by providing proper spinal alignment, the press release said. 

 “It’s fair to say that cold has never been hotter or in more demand, but until now cooling collections have been relegated to relatively plain, zipper-cover designs,” said Phil Carlitz, chief operating officer of BIA. “We are excited to see dealers’ reaction to this luxe look and feel. Priced as it is a few hundred less than the competition, we expect to achieve some serious velocity,”  

Read more Las Vegas market news.

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