Mattress and sleep accessories supplier Bedgear partnered with Northen California-based mattress and bedding retailer Mancini’s Sleepworld to open its newest location in Roseville, California, on May 15, 2025. The opening of the Roseville store, located at 10333 Fair Way Drive, Suite 160, marks the first step in a partnership that will significantly expand Farmingdale, New York-based Bedgear’s presence on the West Coast.
According to a news release, this collaboration gives Mancini’s Sleepworld customers access to Bedgear’s most popular Performance pillows, mattress protectors and sheet sets. The lineup includes Bedgear’s award-winning and bestselling Storm Performance Pillow, the Balance Performance Pillow, and the newly launched Aspen Performance Pillow. The Roseville location will also carry a selection of Bedgear Performance mattress protectors — Dri-Tec, Ver-Tex and Stretchwick — and a full lineup of Performance sheet sets — Dri-Tec, Ver-Tex, Hyper-Linen, Hyper-Cotton and flannel.
“This partnership with Mancini’s Sleepworld aligns with our mission to provide customers with personalized and breathable bedding that enhances their sleep quality and overall wellness,” Bedgear founder and CEO Eugene Alletto said. “Mancini’s commitment to innovation in the sleep category makes them an ideal partner, and we’re excited to expand our footprint in California through their newest store in Roseville.”
“We’re thrilled to partner with Bedgear and bring their cutting-edge sleep technology to our customers,” Brett Synder, CEO of Mancini’s Sleepworld, said. “Their Performance products are a great fit for our mission of delivering the best in comfort and innovation. The Roseville store marks an exciting new chapter, and we’re confident this collaboration will elevate the in-store experience.”
Company officials said that the partnership is focused on bringing new levels of sleep innovation to a broader audience.
“At Bedgear, we believe sleep is personal, and so is the shopping experience,” Alletto said. “By teaming up with Mancini’s Sleepworld, we’re not only making Performance bedding more accessible to a larger audience — we’re also empowering more people to take control of how they sleep, starting right in their local community.”
