Houston-based sleep company Americanstar Mattress launched the Cleopatra mattress collection, a three-model luxury line designed to deliver strong profit margins and appeal to today’s value-conscious shoppers.
According to a news release, the Cleopatra collection offers retailers attractive margin opportunities across all models. For example, with a suggested retail price of $1,599 in queen size, the Lux model delivers retail sales margins higher than 65%, enabling retailers to offer luxury features typically found in mattresses costing significantly more.
Every Cleopatra mattress is engineered to promote airflow with a new wool-quilted cooling fabric that helps prevent heat buildup at the surface. The collection also features Americanstar’s proprietary SilkFoam technology — a responsive foam with a silk-like texture that contours to the body to provide comfort and pressure relief. This is the same foam technology currently used in Americanstar’s best-selling Presidential hybrid collection. For targeted support, the collection’s seven-zone ergonomic foam system contours to the body and helps keep the spine aligned, while durable foam-encased pocket coils ensure responsive support and long-lasting durability, the news release said.
“The Cleopatra collection represents exactly what retailers need in today’s market — a premium product that commands strong margins while delivering the innovative features consumers actually want,” said Tony Nguyen, chief operating officer at Americanstar U.S. “This collection gives our retail partners a competitive edge with luxury positioning at accessible price points, making it easier to close sales while protecting profitability.”
Available in all standard sizes, the Cleopatra collection offers suggested retail pricing ranging from $1,499 to $1,599 in queen size. Each model offers the same core technologies while with varying comfort layers to meet specific sleep preferences — firm for back and stomach sleepers, medium for combination sleepers and the plush Lux model for side sleepers and those who prefer a softer feel.
