NEWS RELEASE
Winston-Salem, NC —January 16, 2026
BekaertDeslee is entering a new phase of its growth journey in North America, aligning its manufacturing footprint with evolving customer needs, technological advancements, and long-term strategic ambitions.
As part of a global initiative designed to strengthen agility, efficiency, and competitiveness, BekaertDeslee is optimizing its manufacturing activities across its North American footprint. This strategic realignment includes streamlining operations in the U.S. and Canada while enhancing capabilities in Mexico and strengthening the company’s overall ability to respond to customer needs. Implementation begins immediately following the internal employee communications and will be carried out in the coming months.
“These actions support our ambition to build a more integrated, resilient, and future-ready manufacturing network,” said Rafael Rodriguez, Executive Vice President Americas and President North America at BekaertDeslee. “This alignment enables us to continue delivering high-quality, innovative textile solutions while supporting sustainable growth. The realignment includes selected investments in technology and training to strengthen operational capabilities across the region.”
BekaertDeslee remains focused on long-standing partnerships that support customers and communities across North America. This strategic evolution positions the company to move forward with clarity, focus, and confidence, reinforcing its long-term commitment to the bedding industry and its promise to stay close to customers and partners.
