NEWS RELEASE
LOGAN, Utah—Malouf® has completed a full brand refresh for sister brand, Weekender®,
culminating in a new website launch, available at weekenderbedding.com. The entire new
Weekender® mattress line will also be available for preview and preorder in the Malouf®
showroom in Las Vegas Market.
“The Weekender brand refresh and new website reflect our commitment to making it easier
for both consumers and retail partners to engage with the brand,” said Ashlee Doonan,
director of marketing. “From updated visuals to clearer product storytelling, every element
was designed to better showcase the value of the Weekender mattress lineup and support
confident purchasing and brand value.”
The full Weekender® mattress line features three all-foam models in 6-, 8-, and 10-inch
profiles, and two elevated euro top hybrid mattresses in 11- and 13-inch profiles. The allfoam mattresses combine value, quality, and accessibility for price-conscious customers.
The 6-inch mattress features a waterproof cover, and all of the foam mattresses feature gel
memory foam with a green tea infusion and breathable convoluted foam.
The hybrid mattresses are available in 11-inch and 13-inch euro top designs that include
multiple comfort foam layers and individually encased pocket coils for a luxurious feel at
an accessible price. Plus, the elevated new look stands out on retailers’ floors. Floor model
discounts on the euro top hybrids will be available in the Malouf® showroom during Las
Vegas Market.
Jesse Gibbs, president of sales, said, “This mattress line prioritizes value without
sacrificing quality. Consumers are looking for real value in sleep products, and these
mattresses look great, feel great, and are available at a great price. We believe they will
have a big impact with price-sensitive customers.”
The all-foam mattresses are assembled or made in U.S.A. with global and U.S. parts, and
the hybrid mattresses are assembled in North America. All models feature CertiPUR-US®
certified foams and are backed by a five or ten-year warranty.
Schedule an appointment to visit the Malouf™ showroom at Suite B1350 here or contact a
sales representative at 800-517-7179 or [email protected].
