Sinomax® USA has entered the adjustable base category with the debut of its 5-Level Adjustable Base Program. The lineup is designed to support retailers with trade-up opportunities, feature-to-price differentiation, and a flagship model built for today’s luxury consumer.
According to a release, the launch represents a major expansion for Sinomax USA into a category with strong momentum and growing consumer demand. Known historically for its deep sleep expertise and global manufacturing capabilities, Sinomax USA has invested intentionally in building the program with experienced adjustable base veterans across manufacturing, engineering, marketing, and customer service.
The adjustable bases are also produced in Sinomax USA’s own factory, ensuring quality control, consistency, and speed-to-market while reinforcing the company’s commitment to performance, reliability, and vertical integration.
“This deepens our commitment to vertical integration across all sleep categories,” says Eric Rhea, head of business development. “It’s rare to find a manufacturing partner with expertise [in mattresses] and product breadth of mattresses, pillows, and adjustable bases, and we’re proud to offer that for our customers.”
Sinomax USA’s adjustable base lineup is built around the features customers are actively shopping for today:
- Relief: Snoring, back pain, reflux, and circulation support
- Convenience: Wireless remotes, presets, USB charging, and under-bed lighting
- Smart features: App control, automation, sleep-aid tools, and insight-driven comfort
The program spans five tiers, from the simple Essential model with head adjustability only, to the Luxury Elite model that boasts features including sonic massage, adjustable lumbar support, and zero clearance. This comprehensive yet targeted assortment empowers retailers to serve opening price points through premium smart sleep upgrades with one cohesive program.
“At Sinomax USA, we don’t enter a category halfway,” says CEO Frank Chen. “We built a structured, retail-ready program supported by proven experts and produced with factory-level control. It’s a lineup designed to deliver meaningful comfort, competitive innovation, and confident growth.”
