NEWS RELEASE
FARMINGDALE, N.Y., May 14, 2026 — BEDGEAR®, renowned in the sleep industry for pushing boundaries to offer innovative solutions for people who aspire to Wake Ready®, officially unveiled its expanded global headquarters in Farmingdale, N.Y., with a ribbon-cutting ceremony attended by local officials, business leaders, and community partners.
Backed by an investment of more than $2 million, the expansion doubles the size of the Farmingdale facility to 25,000 square feet and grows BEDGEAR’s Long Island team by more than 20 percent. The investment reinforces the company’s long-term commitment to New York while supporting continued global growth.
Born on Long Island in 2009, BEDGEAR has grown into a global brand with a presence in 36 countries and counting. Yet its foundation remains local, with continued investment in New York alongside expanding operations in Rock Hill, S.C., and Salt Lake City, Utah as part of its commitment to American manufacturing and job creation.
“Long Island built me,” said BEDGEAR Founder/CEO Eugene Alletto. “It shaped how I think, how I work, and how I lead. This expansion is personal. We’re not just growing square footage, we’re investing in people, in community, and in the future of American innovation. No matter how global we become, this will always be home.”
The newly expanded headquarters introduces a next-generation showroom built to showcase BEDGEAR’s belief that One Size Does Not Fit All™. The space is designed for personalized, in-house fittings, allowing partners, customers, and visitors to experience how Performance® Sleep Systems are personally fit to individual body types, sleep positions, and temperature preferences.
“When people feel what a personalized fit actually does for their sleep, it changes everything,” added Alletto. “Better alignment. Better airflow. Better recovery. This showroom brings that to life in a real way. It’s not about selling products. It’s about helping people wake ready to take on what’s next.”
The expansion also includes a state-of-the-art creative studio, building on BEDGEAR’s long-standing in-house creative capabilities. The enhanced space empowers the Creative Team to move faster, think bigger, and produce at a higher level, strengthening the brand’s ability to deliver impactful storytelling across global marketing channels.
The facility also features a new employee kitchen and fitness center, supporting the wellbeing, energy, and daily readiness of the BEDGEAR team.
The ribbon-cutting ceremony welcomed regional and local leaders including Reginald Holder, representative for New York State Senator Monica Martinez; Town of Oyster Bay Supervisor Joseph Saladino; Town of Babylon Supervisor Rich Schaffer; Town of Babylon Deputy Supervisor Tony Martinez; and Suffolk County Deputy Commissioner of Economic Development and Planning Rory Whelan, alongside members of the Chamber of Commerce and local business community.
As part of the celebration, BEDGEAR also partnered with Canine Companions, a Long Island-based national nonprofit that enhances the lives of people with disabilities by providing highly trained service dogs at no cost to recipients. Since 1975, Canine Companions has placed more than 8,500 service dogs and now operates six regional training centers serving individuals across the United States.
In support of the organization’s mission, BEDGEAR donated Performance® Pillows, Mattress Protectors, and Sheet Sets for the expansion of a dormitory, helping furnish 10 additional dorm rooms in the Northeast region. These rooms provide a free, two-week stay for individuals—including children with autism, adults with spinal cord injuries, and veterans with PTSD—as they receive their service dogs and training, ensuring they can rest comfortably alongside their new companions.
“Giving back to this community isn’t an initiative for us. It’s who we are,” said Alletto. “We’ve had the support of incredible local leaders, partners, and organizations along the way, and that comes with responsibility. As we grow, so does our commitment to show up, give back, and make a real impact where it matters most.”
From Long Island to a global stage, BEDGEAR continues to invest in innovation, people, and purpose, proving that growth and roots can move forward together.
About BEDGEAR®
Since 2009, BEDGEAR has been redefining the way the world sleeps through innovation, personalization, and sustainability. As the Performance® sleep brand, BEDGEAR creates groundbreaking sleep solutions for those who aim to Wake Ready®. Designed for active lifestyles, BEDGEAR’s products feature moisture-wicking, instant-cooling, and airflow-maximizing materials that help your body naturally regulate temperature for optimal rest and recovery.
Trusted at the highest level of competition, BEDGEAR is the Official Sleep Partner of the Dallas Mavericks and a preferred choice among professional athletes who rely on personalized sleep to enhance training and game-day readiness.
Driven by the belief that One Size Does Not Fit All™, BEDGEAR designs Performance® Sleep Systems that are personally fit to each sleeper’s body type, sleep position, and temperature preference—ensuring comfort without compromise, especially critical for individual support for those who sleep with partners. Engineered and manufactured in the USA and overseas, BEDGEAR’s lineup includes modular mattresses, pillows, sheets, protectors, blankets, and the BEDGEAR Beauty Collection, along with bedding for kids, babies, pets, travel and more.
BEDGEAR is also committed to reducing waste through smarter design—planting a tree for every online order, incorporating recycled materials into Performance® Pillows, and engineering modular, personally fit products that get it right the first time.
With more than 280 worldwide patents and trademarks and retail presence in over 6,500 stores across the globe, BEDGEAR continues to lead the evolution of personalized sleep.
