NEWS RELEASE
WOBURN, Massachusetts —Keeping in line with the dramatic success of Spring Air’s Sleep Copper Mattress collection, the brand’s new Sleep Copper pillow line sold a record 5,000 units in its first 60-days at retail.
The pillow line is built on the heritage of the best-selling health and wellness-focused Sleep Copper Mattress collection that is a blockbuster product for retailers. The stand-alone pillows are available in standard and contour designs.
The Top 20 U.S. bedding manufacturer and widely known consumer brand designed its pillow program and accompanying display fixture to give retailers a compelling merchandising story and a powerful add-on to mattress sales. According to the sales results this spring, consumers are attracted to the pillows whether or not they are in the market for a new bed.
Bel Furniture, a leading retailer with 14 locations across Texas, offers two styles of the Sleep Copper pillows in its mattress department, both designed to provide cooler, better aligned sleep through ventilated latex cores and responsive copper-infused materials. Retail prices start at $249.
“This is a gamechanger,” said retailer Troy Simmons, general manager of operations at Bel Furniture. “Pillows that match mattress technology is an instant add-on, and these pillows are the perfect addition to our Copper Collection by Spring Air.”
The Copper Freeze Memory Foam Pillow, specifically for side sleepers with a shoulder cutout for better neck and shoulder alignment, is made with highly perforated latex to promote airflow, while the standard Copper Freeze Memory Foam is built for consistent support for both back and side sleepers. It provides the same highly breathable airflow and temperature regulation but in a standard loft shape.
Bel also sells Spring Air’s Back Supporter Surround Ventilated Latex Pillow, with a shoulder cutout contour for $199. The Spring Air pillow collection is rounded out by the Chattan &Wells Active Core Gel Foam Pillow.
“As we head into the summer months, the key for all retailers is engaging consumers, especially those who may be hesitant about making big-ticket purchases,” Spring Air CEO Nick Bates said. “We’re extremely encouraged by the launch of the pillow program, and the hotter it gets, the more attractive the Copper advanced temperature regulation story becomes. Wrapped in eye-catching covers that draw attention on the retail floor, the pillows’ anti-inflammatory and antimicrobial properties give RSAs more to talk about. And given the success of the program out of the gate, consumers are demonstrating they are more interested in health and wellness than ever before.”
Founded in 1926, Woburn, Massachusetts-based Spring Air International is a top U.S. bedding manufacturer and a widely recognized consumer brand. The company serves retail customers nationwide and operates in nearly 70 countries through its international network. Spring Air continues to empower retail partners with quality, innovation, and integrity—values that have guided the brand for a century. For more information, please visit www.springair.com.
