Spring Air Bear Emerges From Hibernation

Spring Air Bear Emerges From Hibernation

Mattress licensing group Spring Air International, headquartered in Chelsea, Massachusetts, has brought back its marketing bear after a 10-year hibernation to tout the company’s flagship Back Supporter line. The bear made its debut as Spring Air’s mascot in 1997, appearing in TV commercials and print advertisements. And for several years, a caricature of the bear […]

Spring Air Builds Out Sales, Service and Operational Teams

Spring Air Builds Out Sales, Service and Operational Teams

          Mattress licensing group Spring Air International has hired Warren Coomber as vice president of national accounts and named Jennifer Groom director of operations. The company also promoted Brian Lundstrom to director of national accounts and added Theresa Martin as customer service specialist. Coomber, whose post is a new one for […]

Spring Air’s Mike Brown Retiring

Spring Air’s Mike Brown Retiring

Mike Brown, international vice president of manufacturing for Boston-based mattress licensing group Spring Air International, has retired after 46 years in the industry. Brown had been with Spring Air since 2000 and had been in his most recent position since 2012. Earlier, he spent 28 years with the bedding division of Bassett Furniture in several […]

Spring Air Inks 2 New Licensing Agreements

Mattress licensing group Spring Air International, with headquarters in Chelsea, Massachusetts, has signed two new licensees: Johnson City Bedding Co., based in Johnson City, Tennessee, and Houston-based Continental Silverline Products LLC. Established in 1934, family-owned Johnson City also has a Restonic license and manufactures the Springwall brand for private label. Founded in 1938, Continental Silverline […]

Spring Air signs Israeli licensee

Mattress licensing group Spring Air International, headquartered in Chelsea, Massachusetts, has inked a deal with TopMarket Holdings Ltd., based in Rishon LeZion, Israel. The agreement gives TopMarket the right to manufacture and retail the Spring Air brand in Israel. TopMarket is an Israeli computer and electronics retailer that sells both online and in several brick-and-mortar […]

Spring Air inks licensing arrangement with Johnson City Bedding

Spring Air inks licensing arrangement with Johnson City Bedding

Mattress licensing group Spring Air International, with headquarters in Chelsea, Massachusetts, has signed new licensee Johnson City Bedding Co., based in Johnson City, Tennessee. Established in 1934, family-owned Johnson City also has a Restonic license and it manufactures the Springwall brand as well as for private label. According to a news release, the new licensee […]

Spring Air parts with Corsicana

Chelsea, Massachusetts-based mattress licensing group Spring Air International is parting ways with Corsicana Mattress Co. as part of a shift in its licensing strategy back to independent producers with smaller, defined territories. Corsicana, a major producer of promotional and moderately priced mattresses headquartered in Corsicana, Texas, has been the Spring Air licensee for the western […]

Spring Air rejoins ISPA

Spring Air International, based in Chelsea, Massachusetts, has rejoined the International Sleep Products Association, the bedding industry trade group headquartered in Alexandria, Virginia. The move is a key component of the mattress licensing group’s strategy to re-engage the brand in the important issues affecting the bedding industry, said Spring Air President Nick Bates. “We are […]

Spring Air licensees gather in Taiwan

Representatives from 25 countries gathered in Taipei, Taiwan, in late 2017 for Spring Air International’s eighth annual Global Summit Conference. During the conference, Nick Bates, president of the Boston-based mattress licensing group, outlined company initiatives introduced in 2017. These included a more interactive website to engage consumers through improved search engine optimization, a new customer […]

Spring Air hires Brian Lundstrom, customer experience specialist

Mattress licensing group Spring Air International hired Brian Lundstrom to fill the newly created role of customer experience specialist. Lundstrom reports to Nick Bates, president of the Boston-based company, and is responsible for streamlining and maintaining order entry processes and fulfillment procedures with national retailers. He also handles customer issues and order cancellations, as well […]