Woburn, Massachusetts-based mattress manufacturer Spring Air International, and Jakarta, Indonesia-based mattress producer Massindo Group have renewed their second global licensing extension. The deal will now extend the two companies more than 23-year-long partnership for another 10 years.
“Massindo Group Indonesia first embarked on its licensing journey with Spring Air International in 2000, and we take great pride in being among the pioneers of Spring Air’s international licensees, notably the first in Asia,” said President Director Jeffri Massie. “We are proud to be in partnership with a brand recognized for its extensive legacy, vast global network and innovative products.”
Since the start of the partnership, Spring Air International has, according to a news release, become a leading mattress brand in the premium and ultra-premium segment in Indonesia. Its mattresses are featured in properties including the Ritz Carlton, the Marriott Renaissance, the Marriott Courtyard, the Hilton and the Intercontinental.
Together, we’ve woven a legacy of innovation and excellence in the world of mattress manufacturing, creating a lasting impact on the industry in Indonesia,” said Nick Bates, president of Spring Air International. “As we have seen internationally and even here in the United States, our successful licensing model and the trusted Spring Air brand results in our licensees wanting to expand and extend their relationships because this is a profitable investment for their businesses.”
For more on Spring Air International’s approach to its relationships with licensees, read Sleep Savvy’s magazine exclusive interview with Nick Bates here.