U.S. bedding manufacturer Spring Air International has launched in Malaysia with a sold-out dealer event in Kuala Lumpur hosted by Sumber Dinamik, the region’s Spring Air licensee. The one-day event, attended by Nick Bates, president and CEO of Spring Air, attracted more than 260 retailers.
According to Kenny Foo, head of sales for Sumber Dinamik, retailers in attendance responded very positively to the Spring Air Back Supporter, Reserve, Four Seasons, and Grand Hybrid collections on display. “Attendees were enthusiastic about the market potential of the lineup and noted that each collection offered compelling selling points for differentiated customer segments, giving them added confidence in promoting these models in their stores,” he says.
Spring Air celebrates its 100th anniversary this year. “With a stable, long-term, 25-year agreement in place, retailers throughout the region can trust that Spring Air is here to invest, innovate and build a powerful, enduring presence in Malaysia,” says Bates. “Our goal moving forward is to deliver world-class products, scalable growth opportunities for our partners, and a new benchmark for quality and value in the Malaysian market.”
