Marketing to Gen Z

Marketing to Gen Z

Gen Z — those born between 1995 and 2012 — will account for 40% of all consumers by 2020, according to a May 15 article on Inc. If you haven’t already taken them into account when designing your marketing plans, clearly, you should. To gain insight into this generation, Stamford, Connecticut-based MNI Targeted Media Inc. surveyed […]

The digital natives are here

The digital natives are here

Take a look at the world through their eyes and see how your company stacks up BY SCOTT SNYDER AND MORGAN S. SNYDER Scott Snyder, a senior fellow at Wharton University’s Mack Institute for Innovation Management, and Morgan S. Snyder, a software engineer with Palantir, a software and services company that specializes in big data analysis, […]

What do you need to know about managing Gen Z?

What do you need to know about managing Gen Z?

You’ve heard quite a lot about millennials. Now Gen Z is entering the workforce. What do you need to know about managing this newest generation in the workplace? To say Gen Z, whose oldest members were born in the mid-1990s, are tech-savvy is a bit of an understatement. “Computers and social media are about as […]