Marketing to Gen Z

Marketing to Gen Z

Gen Z — those born between 1995 and 2012 — will account for 40% of all consumers by 2020, according to a May 15 article on Inc. If you haven’t already taken them into account when designing your marketing plans, clearly, you should. To gain insight into this generation, Stamford, Connecticut-based MNI Targeted Media Inc. surveyed […]

The digital natives are here

The digital natives are here

Take a look at the world through their eyes and see how your company stacks up BY SCOTT SNYDER AND MORGAN S. SNYDER Scott Snyder, a senior fellow at Wharton University’s Mack Institute for Innovation Management, and Morgan S. Snyder, a software engineer with Palantir, a software and services company that specializes in big data analysis, […]

What do you need to know about managing Gen Z?

What do you need to know about managing Gen Z?

You’ve heard quite a lot about millennials. Now Gen Z is entering the workforce. What do you need to know about managing this newest generation in the workplace? To say Gen Z, whose oldest members were born in the mid-1990s, are tech-savvy is a bit of an understatement. “Computers and social media are about as […]

Teens want to own home, study finds

Teens want to own home, study finds

With a mattress purchase tied to major life events (marriage, moving, having kids, moving again, divorce, moving yet again), the mattress industry is inexorably linked to the housing sector—a difficult reality since the housing market began its crash in 2006. Here’s a bit of good news: Today’s teens believe strongly in homeownership. A survey by […]