Tradition Reigns at Shifman Mattress

Tradition Reigns at Shifman Mattress

Manufacturer expanding market for its handcrafted, luxury bed sets For Bill Hammer, president of Shifman Mattress Co., running a company with a storied 126-year history presents two ongoing but very different challenges. First, there’s the necessity of protecting the legacy of quality and service at the foundation of the manufacturer’s success. Second, and equally important, […]

Long Talks and Line Extensions

Long Talks and Line Extensions

BY BARBARA T. NELLES AND BETH ENGLISH Slower summer Las Vegas show meant more time to talk, rest-test hybrids, and check out adjustables and tech tools To the editors of BedTimes, the Las Vegas Market July 29-Aug. 2 appeared to have the least foot traffic in sleep products showrooms of the past 10 summer markets. […]

Signs of spring in High Point

Signs of spring in High Point

BY BETH ENGLISH AND BARBARA T. NELLES Despite a dark and stormy day at High Point Market, retailers found enough flowers, sunshine and new products to lift their moods and freshen their floors The High Point Market April 14-18 in High Point, North Carolina, offered a mix of spring weather—sunny days, afternoon rainstorms and temperature […]

Shifman Mattress Co. recognizes top three sellers

Shifman Mattress Co. recognizes top three sellers

Newark, New Jersey-based Shifman Mattress Co. honored three retailers for their success in selling Shifman mattresses, based on volume during the prior year. Bill Hammer, president of Shifman Mattress, visited each retailer to personally thank the stores for their continued support. McKay’s Furniture in North Kingstown, Rhode Island, received a Platinum Achievement award. McKay’s has […]

Shifman Mattress Co. Unveils New Website

Shifman Mattress Co. Unveils New Website

Mattress industry news release written by Shifman Mattress Co. and published, unedited, by BedTimes Shifman website offers improved design, site navigation and increased functionality Newark, NJ, Jan. 31, 2017: This month, Shifman Mattress Company released its newest and most intuitive website to date. The new website provides consumers with upgraded visuals, enhanced content, improved navigation, and has […]

Shifman Mattress Co. Gives Sleeping Mats to Hurricane Victims in Haiti

Shifman Mattress Co. Gives Sleeping Mats to Hurricane Victims in Haiti

Newark, New Jersey-based Shifman Mattress Co. has designed and donated 10 double-sided sleeping mats to families in Haiti who were affected by Hurricane Matthew in October. Because the beds needed to fit into barrels for shipping, they had to be custom made, the company said in a news release. “We don’t normally make a product […]

Shifman Mattress Co. Holds Bloomingdale’s Event with Kristaps Porzingis

Shifman Mattress Co. Holds Bloomingdale’s Event with Kristaps Porzingis

More than 150 sports fans met the New York Knicks’ Kristaps Porzingis at an event in September hosted by Newark, New Jersey-based Shifman Mattress Co. at Bloomingdale’s in New York. Kristaps Porzingis, a rising NBA rookie, signed on to be Shifman brand ambassador in 2015, after the mattress maker designed a custom bed to fit […]

Shifman Mattress Co. refreshes products, branding, website for High Point Market

MATTRESS INDUSTRY NEWS RELEASE Shifman: 123 Years and NEW Again Shifman Mattress Co. announces new initiatives along with a new product line at High Point Market this fall Newark, N.J., Sept. 23, 2016:  Shifman Mattress Company is revamping the quilted product line, refreshing the Shifman brand and sales literature, and debuting a NEW multimedia co-op […]

Shifman makes Beeker national sales manager

Shifman makes Beeker national sales manager

Shifman Mattress Co., with headquarters in Newark, New Jersey, has hired furniture industry veteran Steve Beeker as national sales manager. He reports to Shifman President Bill Hammer. Beeker brings extensive home furnishings and textiles experience in sales, sales management, marketing, merchandising and manufacturing to his new position. His career includes more than 25 years with […]