Luxury bed maker Shifman Mattress Co., headquartered in Newark, New Jersey, has debuted a new mattress collection in collaboration with Italian luxury linen brand Frette.
The Frette x Shifman collection includes three mattresses featuring natural materials, such as cotton, latex, cashmere, Joma wool and horsehair — a breathable, durable and resilient material that has not been used in Shifman collections before. The beds are set off with Frette’s Chains fabric motif in a soft color palette of milk and light beige, and accented with Across, Frette’s diagonal line jacquard, on side handles and the perimeter of the pillow-top layers. The bed is finished with 22-karat gold corner guards.
The hand-tufted mattresses are produced with Shifman’s two-sided construction and are available with an eight-way hand-tied box spring with extra edge support.
The Riposo, which means relax in Italian, is a 12-inch cushion firm mattress that retails for $8,000. The Benessere (well-being in Italian) is a 13-inch cushion firm pillow-top retailing for $10,000. The line tops out at $14,000 with the 17-inch deluxe pillow-top Sogno, which is Italian for dream. The collection will be offered first in select Bloomingdale’s stores in the United States and online at Bloomingdales.com.
“It is an exciting time at Shifman as we embark on a new collaborative endeavor with like-minded heritage luxury brand Frette,” Shifman President Bill Hammer said. “The long-standing brand equities of integrity, craftsmanship, unparalleled quality and attention to detail remain core philosophies of both companies, making our partnership seamless. Alone we are incomparable, but together we are extraordinary.”
Filippo Arnaboldi, Frette chief executive officer, said: “We are thrilled to further elevate the sleep experience through this new product category in partnership with Shifman Mattress Co. When we met with Shifman Mattress Co., we could see there was a connection of a storied history for both brands, as well as a shared commitment to crafting the finest products using the best materials.”