Croft Bedding Co. Opens for Business

Croft Bedding Co. Opens for Business

Independent mattress manufacturer Croft Bedding Co. has launched in a 26,000-square-foot facility in Joplin, Missouri. The new plant, equipped with $500,000 in mattress manufacturing machinery, is owned by retail veterans and husband-and-wife team Brian Croft and Della Emory Croft, the principals of retailer Joplimo Mattress and Springfield Mattress, along with their manufacturing business partner Josh […]

Retail veteran Silva joins Mattress Firm

Houston-based sleep shop chain Mattress Firm has tapped retail veteran Lorie Silva as chief merchandising officer. She replaces Craig McAndrews, who had been chief merchandising officer and then chief strategy officer. He left the company last year. Previously, Silva was director of bedding operations for Jordan’s Furniture, where she was responsible for the bedding operation, […]

Mattress Firm Highlights Technology in Campaign, Partners with Purple

Mattress Firm Highlights Technology in Campaign, Partners with Purple

Houston-based sleep shop chain Mattress Firm is putting technology in the spotlight in its new marketing campaign, promoting two exclusive mattresses from Serta Simmons Bedding LLC, headquartered in Atlanta. It also has begun a pilot partnership with online bed brand Purple, which it says features innovative technology. Titled “Technology to Power Off,” the campaign was […]

Mattress Firm Hires New CMO Sicily Dickenson

Mattress Firm Hires New CMO Sicily Dickenson

Sleep shop chain Mattress Firm has named Sicily Dickenson chief marketing officer. She assumes responsibility for leading the marketing teams at the Houston-based retailer. She replaces Mike Wilson, who retired in December. Dickenson’s focus is on building a differenti-ated brand through customer-centric initiatives that create a connection with customers and help them get the best […]

Tempur Sealy Terminates Mattress Firm Contracts

Tempur Sealy Terminates Mattress Firm Contracts

Tempur Sealy International Inc. announced in a Jan. 30 news release that it had terminated all contracts with sleep shop chain Mattress Firm, after the two companies were unable to reach a mutually agreeable supply arrangement. The mattress manufacturing major Tempur Sealy, which has headquarters in Lexington, Kentucky, said it expects to cease doing business […]

Steinhoff International Completes Purchase of Mattress Firm

Steinhoff International Holdings NV, with headquarters in Johannesburg, has completed the acquisition of Houston-based sleep shop chain Mattress Firm. The cash offer of $64 per share was announced Aug. 8 and closed Sept. 16. Upon completion of the merger, Mattress Firm became a wholly-owned subsidiary of Steinhoff and Mattress Firm’s common stock ceased trading on […]

Mattress Firm promotes three executives

Houston-based sleep shop chain Mattress Firm has named Ken Murphy to the previously vacant position of chief operating officer. Sam Woods was promoted to fill Murphy’s prior role of executive vice president of sales and operations. In addition, Kindel Elam was named executive vice president and general counsel. Murphy has more than 15 years with […]