Croft Bedding Co. Opens for Business

Independent mattress manufacturer Croft Bedding Co. has launched in a 26,000-square-foot facility in Joplin, Missouri.

Joplimo store Croft Mattress truck for web joplin
Croft Bedding Co. is the sole supplier to the 10-store sleep shop chain Joplimo Mattress and Springfield Mattress.

The new plant, equipped with $500,000 in mattress manufacturing machinery, is owned by retail veterans and husband-and-wife team Brian Croft and Della Emory Croft, the principals of retailer Joplimo Mattress and Springfield Mattress, along with their manufacturing business partner Josh Wilson.

Brian Croft serves as president of Croft Bedding and of a 10-store sleep shop chain also based in Joplin, a business he began in 2009 when he opened his first Joplimo Mattress store in that city. He went on to open eight more Joplimo stores and to purchase a successful two-storefront retailer called Springfield Mattress. Croft began his mattress industry career at retail in sales management posts at Metro Mattress and Mattress Giant. Later, he joined Leggett & Platt Inc.’s adjustable bed division as director of sales and marketing. Della Croft now is vice president of marketing for both Croft and Joplimo/Springfield. She also previously worked for L&P, earning a top marketing post in its Consumer Products Group.

Wilson, who now is vice president of operations for Croft Bedding, was formerly in charge of business development at Joplimo’s contract manufacturer McKinney Bedding, where he also managed the Joplimo account.

“We had reached capacity with our former contract mattress supplier McKinney,” Brian Croft said. “Owning our factory vertically integrates our business and meets growth demands to continue (our) journey of handcrafted sleep.”

The Croft Bedding plant supplies all beds sold by Joplimo and Springfield stores, which carry only house brands and are located in four states — Arkansas, Kansas, Missouri and Oklahoma.

“While the factory is different, the processes and (our) relationship (with Josh) are well established over almost a decade of working together,” Brian Croft said.

In addition to supplying the Joplimo/Springfield retail stores, Croft Bedding specializes in building high-quality, private-label mattresses for retailers in the region, as well as for the local boating, RV and trucking sectors. The company said it has recruited an experienced production team and will continue to invest in its employees and improve production processes through continuous training and new technology.

“Our mission is to empower retailers to be able to design their own mattress lines rather than be at the mercy of whatever the national brands dictate to them,” Brian Croft said.

Croft Bedding is focused on manufacturing durable mattresses from high-quality components, its principals said. It also offers an unusual “comfort modification service,” any Croft mattress still under its nonprorated guarantee can be returned to the factory for a free adjustment.