Kingsdown licensee Far East Foam, with headquarters in Ho Chi Minh City, Vietnam, has opened a second Kingsdown retail store in that city. It will open five Kingsdown stores in Vietnam in 2018, according to a news release from Mebane, North Carolina-based Kingsdown.
Another Kingsdown licensee, Roth Bedding Technology International Ltd., a Hong Kong-based mattress manufacturer and retailer, launched its 100th Kingsdown-branded store in China. The showroom is in Shijiazhuang, a major city in northern China.
Commenting on the openings, Frank Hood, Kingsdown president and chief executive officer, said, “We are very excited about this expansion in Southeast Asia. Consumers in Vietnam are attracted to our brand promise in which craftsmanship and style are cornerstones.
“Our ongoing strategic partnership with Roth has been instrumental in the growth and success of the Kingsdown brand in China. The entire Roth team are experts in the market, and their leadership and direction have been invaluable.”