Kingsdown forges first domestic licensing partnership with Biscayne Bedding

Mebane, North Carolina-based mattress manufacturer Kingsdown has signed a licensing agreement with Biscayne Bedding International that gives Biscayne the rights to produce and sell the entire line of Kingsdown products throughout the state of Florida.

The agreement with the Miami-based bedding manufacturer marks Kingdown’s first domestic licensing deal. The agreement strengthens Kingsdown’s capacity in the Southeast, where it also has a facility in Lakeland, Florida.

Going forward, Biscayne Bedding will be known as Kingsdown South Florida.

“Biscayne Bedding is run by one of the most talented operators in the country,” said Frank Hood, chief executive officer of Kingsdown. “Our alliance with the company allows us to incrementally grow our footprint in the state of Florida.”

Founded in 1949, Biscayne Bedding is owned by Jan and Silke Wettergren, who bought the company in 2011. Jan Wettergren is Biscayne Bedding’s president and chief executive officer. The family-owned company supplies mattresses to sleep stores, traditional home furnishings retailers, interior designers, major cruise lines and more.

Before buying Biscayne Bedding, Wettergren worked for some of the industry’s largest bedding manufacturers, including the former Spring Air Co. A corporate entity formed from the roll-up of Spring Air licensees, Spring Air Co. was based in Tampa, Florida, and shuttered in 2009. Wettergren served on Spring Air Co.’s leadership team with Kevin Damewood, who now serves as executive vice president of sales and marketing for Kingsdown.

“Kingsdown is such a well-known, notable brand within the mattress industry, and we’re thrilled to be affiliated with it,” Wettergren said. “The company has a rich history of manufacturing steeped in tradition, innovation, quality and entrepreneurship, which is very similar to our background.”

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