Mattress producer Park Place Corp., based in Greenville, South Carolina, has appointed Daniel Sardina vice president of sales.
In this position, which had been vacant for nearly one year, Sardina is responsible for leading the sales efforts at Park Place. He reports directly to Jason Kelley, president and chief executive officer.
“We are pleased to have Daniel joining the PPC team,” Kelley said. “Daniel’s comprehensive background with proven sales success in this industry is exactly the visionary leader we need at this time for continued growth and to enhance the service to our customers.”
Sardina has 17 years of experience in the mattress and bedding industry. Prior to joining Park Place, Sardina served as sales manager at Tempur Sealy International Inc. Sardina also has served as a key account representative for Serta International in the Atlanta area and as a territory sales trainer/manager for Mattress Firm for nine years.
“It is with great pride and enthusiasm that I accept my appointment as vice president of sales,” Sardina said. “It is my honor to lead the sales team and further drive the success of Park Place and its customers.”
Founded by the Orders family in 1931, Park Place distributes its mattress lines throughout the eastern half of the United States.