Talalay Global, the Shelton, Connecticut-based latex supplier and maker of the Pure Talalay Bliss bedding brand, has named seasoned marketing executive Jennifer Costa vice president of marketing.
She succeeds Jim Huffstetler, who left the company.
Costa, who has extensive experience in brand management, integrated marketing campaigns and social media, most recently worked for Reed Exhibitions, a leading event planning organization, first as marketing manager and then marketing director. She oversaw brand management and developed marketing plans and operating plans for dozens of business-to-business and business-to-consumer events.
In her new post, Costa oversees business-to-business and business-to-consumer marketing for Talalay Global’s portfolio of latex products supplied to mattress manufacturers, as well as its Pure Talalay Bliss retail division.
“Jennifer brings a wealth of experience in multiple areas of marketing and is a strategic thinker who will be instrumental in developing a comprehensive marketing plan,” said Marc Navarre, chief executive officer of Talalay Global. “She has a proven track record of achieving positive results, and we’re excited to add her to our leadership team.”
Commenting on her new post, Costa said, “Talalay Global’s unique product line and its proprietary production processes are great stories to tell, and I’m excited about the opportunity to help raise the company’s profile among consumers and the trade.”