Nationwide Marketing Group, based in Winston-Salem, North Carolina, showcased several new digital advertising campaigns for its members at its PrimeTime convention Aug. 5-9 at the Venetian/Palazzo in Las Vegas.
The advertising includes a video for YouTube developed by Nationwide partner Netsertive, with headquarters in Morrisville, North Carolina.
“Online video is expected to drive more than 80% of all consumer internet traffic by 2020,” said Dev Mukherjee, Nationwide Marketing Group’s executive vice president of digital and technology. “Couple this with that fact that YouTube is the world’s second-largest search engine and third most visited site after Google and Facebook, we knew it was vital for our members to have the ability to compete, easily and effectively, in this channel. We are already seeing impressive results following the launch of Netsertive’s latest solution.”
Because the majority of today’s furniture, mattress, home appliance and flooring shoppers follow a click-to-brick path to purchase, influencing customers online is a critical part of driving revenue into stores, Nationwide said in a news release.
Jackie Stenson, marketing manager for Bitter Neumann, a Nationwide member company based in Sheboygan, Wisconsin, said: “We live in an economy where people are starting their research online first, then coming into our stores to touch and feel the products. Netsertive’s technology and our digital success manager, Tyler, makes more than 2,000 changes every month to our campaign. If something isn’t working, they change it.”
Staffed by more than 200 digital marketing experts, Netsertive — a Google Premier, Bing Elite and Facebook Blueprint Certified Partner — offers services for Nationwide members who are just getting started with online advertising, as well as to those already invested in digital but prefer to outsource more complex campaigns to a proven solution.
With the recent acquisition and integration of Mixpo, Netsertive’s brand-to-local marketing technology platform now offers Nationwide members access to a solution that scales across media channels to help them better reach local shoppers, including search, social, video, mobile, rich media and display.
