Promotional bedding maker Corsicana Mattress Co., headquartered in Corsicana, Texas, has completed an overhaul of its operations and product development cycles so that new products are available to dealers immediately at the time of launch.
“Our new product launch focus offers a significant competitive advantage to our dealers, allowing them to react more quickly to changes in their marketplace,” said Michael Thompson, chief executive officer of Corsicana Mattress. “Not only are the new products ready to ship immediately, we also have all the advertising and promotional materials, point-of-purchase displays and web support ready to go.”
The quick-ship strategy applies to all four of Corsicana’s national brands — American Bedding, Early Bird, Renue and Sleep Inc.
“All the excitement and momentum that we generate at a market is lost if our retailers have to wait weeks or often months to get new floor samples,” Thompson said. “We want them to be able to sell our newest products right after they see them, and we’re confident that our research-driven product development team will design the right products at the right price for them.”