Mattress manufacturer and retailer Brooklyn Bedding, based in Phoenix, added five brick-and-mortar stores in the second quarter of this year. Its store count now totals 23, with 18 in Greater Phoenix; three in Tucson, Arizona; and one each in Ogden, Utah, and Salt Lake City.
According to the company, the new sleep boutiques are located in upscale, high-traffic areas and are modeled on its other Phoenix-area stores. They provide an elevated — and curated — in-store experience for those who want to see, touch and feel before making a major purchase decision.
The stores offer an “affordable luxury” product assortment and are staffed with sleep experts who assist customers in finding a personalized sleep solution, the company said. Area residents who make a purchase before 3 p.m. are eligible to receive free, same-day delivery, the company said.
“Our family-owned business began nearly 25 years ago in stores located throughout the Phoenix valley,” said John Merwin, company principal and chief executive officer. “While we’re known for being among the first to sell mattresses online with boxed-bed delivery, we’ve never lost sight of the high touch factor when it comes to making a decision about something as personal as the sleep experience. Our goal is to continue to launch new sleep boutiques in high-traffic areas, in addition to updating more of our current locations.”