HSM Welcomes Witherell’s Return in New Role

HSM Tim Witherell

Tim Witherell

Less than one year after his departure, industry sales management and product development veteran Tim Witherell has rejoined supplier HSM in the newly created post vice president and general manager of HSM Bedding Products.

He left the Hickory, North Carolina-based company in January for an executive vice president position with Creative Ticking. Prior to that, Witherell spent six years with HSM in a variety of sales, marketing and product development roles. His background also includes close to a decade in national account management with foamer Nomaco.

During his career with bedding and home furnishings suppliers, Witherell has been named as an inventor on at least seven U.S. patents related to innovations in sleep products assembly.

In his new post at HSM, he is responsible for overseeing product development, manufacturing and sales at five facilities in the company’s Hickory Springs division.

He reports to Michael Hinshaw, HSM chief operating officer.

“We’re excited to have Tim back on the HSM team,” Hinshaw said. “His deep bedding industry knowledge, leadership skills and previous experience in many facets of our business will enable him to make immediate contributions. He is part of a strong leadership team that enables us to keep up with this rapidly changing industry.”

Commenting on his new job, Witherell said: “This is tremendous opportunity for me to rejoin a company that has always been at the forefront of bedding industry innovation and is committed to staying there.”

HSM is a privately held company with more than 30 manufacturing plants in 14 states. Its core business is as a bedding and furniture industry supplier. HSM also supplies customers in the apparel, health care, packaging and transportation sectors.

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