In December, King Koil will move its U.S. headquarters from Willowbrook, Illinois, to Avondale, Arizona, the site of its U.S. manufacturing plant, which opened in May 2018. The bed brand launched in 1898 as United States Bedding in St. Paul, Minnesota. In 2015, the company, which had evolved into a mattress licensing group, was acquired by its Malaysian licensee Kaiserkorp Corp. Since the purchase, King Koil has reverted back to its roots as a direct manufacturer in the United States.
Its Avondale plant sells into 17 states — Arizona, Arkansas, Alaska, California, Colorado, Hawaii, Idaho, Louisiana, Montana, Nevada, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington and Wyoming. Manufacturing and distribution in the eastern half of the country is handled through a strategic partnership with Blue Bell Mattress, which owns two plants and is a former longtime King Koil licensee.
“This is an exciting time for our company as we experience strong growth and marketplace reception for all the changes we have made in the company over the past two years,” said Chief Executive Officer David Binke. “The senior management team believes that our ability to be based at the epicenter of our manufacturing home will be of great benefit to our customers, employees and shareholders. The energy in Avondale is palpable and contagious as our team builds the King Koil brand and is something all of our people want to be closer to. It will be great having everything under one roof after this move.”