Classic Brands Realigns VP Ranks

Specialty bedding producer Classic Brands, with headquarters in Columbia, Maryland, has restructured its sales and product development team, redefining roles for three existing vice presidents and welcoming back a former vice president.

J.P. Ledoux has been promoted to vice president of product development for mattresses and is charged with overseeing product development for mattresses, toppers and pillows. He joined the company in 2016 as vice president of sales. He has been integrally involved in the company’s sourcing and product development for mattresses and pillows. Previously, he held executive positions with King Koil and Spring Air International.

Keith Bluestein oversees product development efforts for furniture as executive vice president of product development for furniture. In 2018, Classic Brands hired him to oversee the company’s expansion into new categories. He has led the company’s charge to build the Classic Brands line of easy-to-assemble upholstery, bedroom and occasional furniture. Before joining Classic Brands, he worked at youth furniture supplier Delta Children and Bassett Furniture.

As vice president of adjustable bed bases, Paris Fealy manages product development and sales support for adjustable bed bases. Fealy joined Classic Brands last year from Ergomotion. In addition to managing sales support for adjustable bases, he manages product development for adjustable bed bases. Fealy also has held positions with Sealy, Serta and sleep retailer Mattress Giant.

Justin Gannon

Justin Gannon, who previously was with the company for more than six years as vice president of sales, has returned to that role and oversees sales for brick-and-mortar customers. Previously, he spent nearly four years with Bedgear as director of sales. He also held positions with Sealy and sleep retailer Mattress Discounters. 

 “Our dramatic sales growth requires Classic to commit strong leadership to all categories,” said Scott Burger, Classic Brands chief executive officer. “Expanding our teams in product development and sales will help Classic deliver innovative products while improving our speed to market. I congratulate J.P., Keith and Paris. I also welcome Justin back to Classic. I’m confident this team will deliver strong growth across all of our categories.”

All four executives report to Dan Dietz, chief revenue officer.

Related Posts

Classic Brands names Brian O’Neill VP of sales

Specialty bedding manufacturer Classic Brands, based in Jessup, Maryland,...

Classic Brands opens California facility

Specialty bedding manufacturer Classic Brands recently opened a new...

Classic Brands names Clouse COO

Specialty mattress maker Classic Brands with headquarters in Jessup,...

Classic Brands expands Midwest sales team

Specialty mattress and sleep accessories manufacturer Classic Brands, with...