In March, licensing group Englander unveiled a redesigned website as part of a rebranding effort that rolled out in January.
Beyond the site’s clean, simple aesthetics and clear messaging, the site offers easier navigation and plenty of useful content to assist retail sales associates and consumers, a news release said.
“Englander.com is a 24/7 channel for us to reach and help our global partners and consumers,” said Mark Kinsley, Englander president and chief executive officer.
As part of the rebranding, retailers also received marketing kits and creative assets that continue the brand’s new theme. The materials can be used for in-store displays, as well as in advertising and across digital platforms.