Bedding and furniture supplier Malouf has added a photography studio and sound stage to its expansive headquarters in Logan, Utah, to support the creation of marketing assets for its growing product line. The company also published the third in a series of how-to manuals for retailers. The latest e-book is a step-by-step guide to building your own e-commerce site. The previous two covered online review management and social media strategy.
The fully equipped video studio is nearly 14,000 square feet. The 23,000-square-foot photography studio features eight customizable sets as well as carpentry, welding and painting workstations used for both the video and photography studios.
“We save our customers time, money and resources by providing them with industry-leading marketing materials,” said Mike Douglas, Malouf vice president of sales. “Now that we have more studio space, we can offer even more collateral that our customers can use to promote their business and increase sales.”
The e-commerce guide was written by Malouf team members, said Marketing Director Scott Carr. “We (have) a wide range of in-house expertise — from web design to software development to content management — and we’re utilizing that knowledge to provide additional support for our partners during these trying times.”
The e-book explains how to plan, design and optimize a website to increase online sales. All three guides are available as free downloads at MaloufSleep.com/ebooks.